Matching Your Unique Needs and Goals

When you shop for groceries, you get to pick from a wide range of foods in different sections of the store. There is the produce section, the fridge and freezer aisles, the deli, meat and fish counters, and the shelves full of crackers, soups, sauces and other packaged goods.

What you put in your cart isn’t the same as everyone else. You make choices based on what you or your family needs and likes, and based on what you plan to cook. Your tastes may change over the years, too — so you may switch from one brand of cookies to another, or from cookies to fruit salad.

Personalized Investment Strategies

Investing is a whole lot more abstract — there are no brightly coloured boxes to toss into your cart. It also requires much more patience before you get to enjoy the rewards of your investment strategy. There’s no ripping open the box of granola bars on your way home.

However, investing requires just as much personalization to match your family’s needs and likes. It should accommodate your changing tastes, too. — for example, if you decide to prioritize responsible investing. And critically, it must be appropriate for your unique blend of short-term and long-term goals.

Your investing strategy must also be flexible enough to adapt as your goals change throughout your life. For example, right now you may be investing primarily to accumulate your first down payment. But in 10 years, you may be investing primarily to send your kids to university, and in 20 years you may be investing primarily to fund your retirement. You can’t build a plan that achieves all your goals at the right time with a cookie-cutter, never-changing portfolio.

The Role of an Advisor

Personalized investment advice guides you toward a portfolio that’s right for you today, and then adjusts what you hold as your priorities and preferences shift over time. It’s the best way to make sure you come home with just the right mix of investment ingredients for a secure financial future.

A Prospera Wealth Advisor can provide you with personalized investment advice. Stop by your local branch to learn more.

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Disclaimers

*Mutual funds are offered through Credential Asset Management Inc. Mutual funds and other securities are offered through Credential Securities, a division of Credential Qtrade Securities Inc. Unless otherwise stated, mutual fund securities and cash balances are not covered by the Canada Deposit Insurance Corporation or by any other government deposit insurer that insures deposits in credit unions. Online brokerage services are offered through Qtrade Direct Investing, a division of Credential Qtrade Securities Inc. Qtrade and Qtrade Direct Investing are trade names and trademarks of Aviso Wealth. Qtrade Guided Portfolios is a trade name of Credential Qtrade Securities Inc.